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miLoyalty provides a single platform to enable end to end enterprise loyalty based strategies. The key components of success of a loyalty program include:

Program Design: The design of a program should ensure that the loyalty program appeals across the enterprise:

Customer value enhances as service penetration expands both within a line of business (LOB) and across multiple LOBs
Exposing customers to multiple products and enabling them earn valuable points for using these services will enhance customer value
Developing a business case and ROI model for each LOB and across the enterprise based on the profit from rewardable behavior and from retained customers
Contribution Management: Manages points contribution and allocation rules at multiple levels i.e. Customer, card, account and relationship (household/groups).

Any transaction can be assigned as part of the contribution rules including support for multiple algorithms like percentage, flat, tiered
Standard templates available which can be reused by business users to launch new programs without any reliance on IT Teams
Ability to store, track and manage points contribution at multiple levels i.e. Product, Customer, Group/House-hold
Create a right mix of compelling hard and soft benefits to generate ongoing interest

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