Dynamic creative optimization that's fit for finance.
Financial Services Marketers Are Facing Unique Hurdles In Adopting AI-Driven Automation.
Today’s consumers expect the companies they deal with to be “learning” about them, creating experiences that meet them in the moment. For financial providers, this is a tall order. Tech debt, organizational silos and disorganized data coupled with the sensitive nature of relationship-building in a highly regulated industry make personalization uniquely challenging – but no less important. Fine-tuning marketing technology for financial services is the critical path.
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