Success in retail banking hinges on building primary relationships, and more often than not these relationships are won and lost at the checking account. Understanding what customers want and why is a crucial differentiator, but traditional market research methods are time consuming and often out of date.
BankChoice Monitor (BCM) fills this gap. The dynamic, web-based platform analyzes real-time consumer preferences, delivering actionable insights to bankers to improve customer acquisition. BCM leverages data from FindABetterBank.com — a top-ranked website consumers use to select the checking account and institution that suit them best. The site attracts more
than 75,000 active bank shoppers a month who specify their requirements and behavior. BCM taps into this shopper data allowing bankers to monitor and analyze customer preferences, drill down into acquisition habits, and benchmark against competitors.
Using data collected from over 600,000 bank shoppers and counting, BankChoice Monitor is designed to support ongoing analytic needs of Marketing, Sales and Product teams.